I went shopping at coles today. I went to grab my normal-sized container of stuff when I noticed a larger "Extra Value Pack". I figured, cool, it has to be cheaper because it's "Extra Value".
But then I decided to check. Of course, the larger pack wasn't any logical multiple larger than the small one (that would have made it easy), so I had to use a calculator.
It turned out that the "Extra Value" pack actually cost more per gram than the regular size! Damn marketing lies!
"Extra Value" my ass.
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